Tuesday, February 12, 2008

Words of wisdom from Jay Rasulo

This just in from Jay Rasulo, Chairman of Walt Disney Parks & Resorts (courtesy The New York Times)

Photo (c) Disney

“Guests are pretty much no longer interested in being passive viewers,” Mr. Rasulo said.

First, a word of caution: Whoa, Jay-bird...that there's a pretty strongly worded phase! It has all the spine of overcooked linguini.

Second of all: WRONG! Many of your guests want nothing more than to be "passive viewers." Note to Jay: try visiting Pirates of the Caribbean at about 1pm on New Year's Eve. On my visit this year, the line was more than an hour long. BTW - when you're on that ride, all you do is sit on your butt.

Finally: If you really believe them words, how can you justify sinking millions and millions of dollars into a Nemo submarine ride (where you do nothing but sit on your butt and look out the window)? Or a Nemo show at DAK (where you do nothing but sit on your butt and watch some dancers get their exercise with a bunch of fish puppets)? Or ANOTHER Nemo ride at Epcot (where you sit on your butt in a fiberglass clam and watch a bunch of fish out a window)?

Someone please explain what J-Ro means by all this?

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